Bethany Cartwright is a systems-savvy program manager who blends operational efficiency with thoughtful communication and long-term strategy. At Owl Labs, she leads internal systems and GTM enablement initiatives, streamlining CRM processes and scaling revenue-driving infrastructure across tools like Salesforce and Looker. Previously, she worked in business operations and project management, owning major platform integrations and building internal systems from the ground up. Bethany began her career in marketing at HubSpot, where she honed her skills in co-marketing, acquisition, and content strategy. She holds a BA in Sociology and Anthropology from Hendrix College. She also has a certificate in Front-End Web Development from General Assembly. Bethany thrives at the intersection of people, process, and data—working cross-functionally to turn roadmaps into real, scalable change.
