Jami Oetting

Jami Oetting is a seasoned marketing leader with a decade-plus of experience building high-impact content strategies, brand narratives, and community-driven marketing programs. Currently VP of Marketing at Growthspace, she previously led content, brand, and communications initiatives at Plaid and BetterUp. Jami spent seven years at HubSpot, where she played a pivotal role in shaping the company’s brand and editorial strategy during a period of rapid growth. Her work at HubSpot included leading product campaigns, podcasts, social media strategy, and branded content initiatives—earning industry recognition including a Shorty Award for Best Branded Podcast. Earlier in her career, she served in editorial and strategic roles at Influence & Co., Agency Post, and Pure. Jami holds a bachelor’s degree in Journalism from the University of Missouri-Columbia, where she was involved with Vox Magazine and community service organizations. Her expertise in content-led growth, storytelling, and marketing strategy positions her as a thoughtful, creative force in the B2B marketing world.