Matthew Scott is a seasoned healthcare marketing strategist and founder of FEED. The Agency, launched in 2010. Specializing in helping surgeons and MedTech companies avoid traditional marketing pitfalls, Matthew builds brand stories that drive trust and business growth. His approach focuses on strategic content to attract qualified buyers rather than chasing cold leads. His award-winning agency has received ADDY and AMY Awards and recognition from the American Marketing Association. In addition to leading FEED, Matthew serves as chief evangelist at Virtual Sales RX, helping sales consultants scale with trust-building strategies. He is a former 82nd Airborne Officer and a passionate advocate for digital thought leadership in healthcare marketing.